About us
Fami Group LLC stands as one of Armenia’s premier fashion retailers, dedicated to bringing world-class style and quality to the local market. Our mission is simple: to provide diverse, high-quality fashion choices that cater to every member of the family.
We take pride in managing a curated selection of internationally recognized brands, each a leader in its respective niche:
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LC Waikiki – Accessible fashion for all ages, defined by the philosophy that "everyone deserves to dress well."
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Penti – A go-to destination for legwear, intimate apparel, and stylish beachwear.
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Cool Club – High-quality, playful, and durable clothing designed specifically for children.
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sela moms & monsters – A lifestyle brand created by moms, for moms, focusing on comfort and effortless style for the whole family
"Fami Group" is the representative of the "Cool Club", "sela", "Penti", "LC Waikiki" /Mashtots and Komitas/ brands in Armenia. Founded in 2004, the company was initially established in Yerevan. Later, consumer trust became the basis for expanding and crossing the borders of the capital, reaching the regions. Now "Fami Group" stores are also represented in Gyumri, Armavir, Hrazdan and Vanadzor. Since 2025, it has been operating in Georgia and has already managed to win the hearts of local customers. With the word "family" at the heart of the name, which became the source of inspiration for the brand's promotion, the company offers a wide range of clothing, shoes, accessories for women, men and children. One of the most important missions of the company is to offer the customer a high-quality, comfortable and fashionable assortment. For years, the company has remained true to its mission, the highest value of which is care for each member of the family. The company continues to grow, improve and expand its boundaries, offering the best for the customer.
Today, our network includes:
18 mono-brand stores in Yerevan.
1 mono-brand store in Georgia.
4 multi-brand stores in Gyumri, Vanadzor, Hrazdan and Armavir, where the best selection of our brands is presented.
Why choose us
It is important for us not only to sell clothes, but also to create a pleasant shopping environment. We combine international experience with the needs of the local market, offering only trendy and high-quality collections.
