Fami Group LLC stands as one of Armenia’s premier fashion retailers, dedicated to bringing world-class style and quality to the local market. Our mission is simple: to provide diverse, high-quality fashion choices that cater to every member of the family.

We take pride in managing a curated selection of internationally recognized brands, each a leader in its respective niche:

• LC Waikiki – Accessible fashion for all ages, defined by the philosophy that "everyone deserves to dress well."

• Penti – A go-to destination for legwear, intimate apparel, and stylish beachwear.

• Cool Club – High-quality, playful, and durable clothing designed specifically for children.

• sela moms & monsters – A lifestyle brand created by moms, for moms, focusing on comfort and effortless style for the whole family

Why Fami Group?

At Fami Group, we don’t just sell clothes—we curate lifestyles. By combining international standards with a deep understanding of the Armenian consumer, we ensure that our stores are more than just retail spaces; they are places where families find inspiration and quality they can trust.